{"id":1701,"date":"2023-05-03T18:27:00","date_gmt":"2023-05-03T18:27:00","guid":{"rendered":"https:\/\/kila.vn\/tiktok-ra-mat-tiktok-world-hub-nen-tang-huong-dan-va-thong-tin-huu-ich-cho-cac-nha-tiep-thi\/"},"modified":"2024-04-16T15:08:26","modified_gmt":"2024-04-16T15:08:26","slug":"tiktok-launches-tiktok-world-hub-to-help-brands-better-connect-with-its-audiences","status":"publish","type":"post","link":"https:\/\/kila.vn\/en\/tiktok-launches-tiktok-world-hub-to-help-brands-better-connect-with-its-audiences\/","title":{"rendered":"TikTok launches &#8216;TikTok World Hub&#8217; to help brands better connect with its audiences"},"content":{"rendered":"\n<p id=\"speakable-summary\">TikTok\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-world-2023\" target=\"_blank\">announced<\/a>\u00a0today that it\u2019s launching a new \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/business\/en\/tiktok-world\" target=\"_blank\">TikTok World Hub<\/a>\u201d for brands that is designed to help them learn how to connect with audiences and get discovered. The hub outlines TikTok\u2019s suite of advertising tools and best practices when it comes to marketing on its platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"391\" src=\"https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub.webp\" alt=\"\" class=\"wp-image-1694\" srcset=\"https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub.webp 700w, https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub-300x168.webp 300w, https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub-600x335.webp 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>The hub features four main topics: branding, commerce, performance and creative. The different topics include videos with TikTok product leaders and product roadmaps to help educate brands on TikTok advertising. In addition, TikTok has compiled the complete suite of advertising products in the hub to help marketers find the tools they need to reach the full potential of their content and ads, the company says.<\/p>\n\n\n\n<p>Along with the new TikTok World Hub, the company introduced \u201c<a href=\"https:\/\/www.tiktok.com\/business\/en\/tiktok-fundamentals\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Fundamentals<\/a>,\u201d which is a framework for brands to get the most out of their advertising campaigns on TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"369\" src=\"https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub2.webp\" alt=\"\" class=\"wp-image-1697\" srcset=\"https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub2.webp 700w, https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub2-300x158.webp 300w, https:\/\/kila.vn\/wp-content\/uploads\/2023\/05\/tiktokhub2-600x316.webp 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Within this, TikTok has also published two new guides \u2013&nbsp;<a href=\"https:\/\/www.tiktok.com\/business\/library\/TikTok_CreativeCodes_May2023.pdf\">\u2018Creative Codes\u2019<\/a>, an overview of the key principles that drive standout creative in the app, as well as a&nbsp;<a href=\"https:\/\/www.tiktok.com\/business\/library\/TikTok_CreativeIsEasy_May2023.pdf\">4-page explainer of TikTok creative principles<\/a>.<\/p>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.tiktok.com\/business\/library\/TikTok_CreativeCodes_May2023.pdf\">\u2018Creative Codes\u2019 guide<\/a>&nbsp;is the better of the two, highlighting a range of key principles and approaches to help maximize your TikTok content efforts.<\/p>\n\n\n\n<p>The launch of the new hub comes as TikTok has been furthering its push into the field of advertising. Last August, the company\u00a0launched a new commerce ad suite\u00a0called \u201cShopping Ads\u201d to make it easier for brands to advertise on the platform. Last May, the company launched an\u00a0ad product called \u201cBranded Mission\u201d\u00a0that allows creators to connect with brands and possibly receive rewards for videos. Also last May, TikTok launched a\u00a0contextual ad solution\u00a0called TikTok Pulse to lure advertisers to its platform by giving them the ability to showcase their brands\u2019 content next to the best videos on TikTok.<\/p>\n\n\n\n<p>If you\u2019re marketing on TikTok, it\u2019s worth tuning in, and reading through the various guide notes to ensure that you\u2019re maximizing your potential in the app.<\/p>\n\n\n\n<p><em>You can check out the TikTok World Hub&nbsp;<a href=\"https:\/\/www.tiktok.com\/business\/en\/tiktok-world\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok\u00a0announced\u00a0today that it\u2019s launching a new \u201cTikTok World Hub\u201d for brands that is designed to help them learn how to connect with audiences and get discovered. The hub outlines TikTok\u2019s suite of advertising tools and best practices when it comes to marketing on its platform. The hub features four main topics: branding, commerce, performance and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[104,105],"class_list":["post-1701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-tiktok","tag-tiktok-world-hub"],"acf":[],"_links":{"self":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts\/1701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/comments?post=1701"}],"version-history":[{"count":1,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts\/1701\/revisions"}],"predecessor-version":[{"id":1703,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts\/1701\/revisions\/1703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/media\/1693"}],"wp:attachment":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/media?parent=1701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/categories?post=1701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/tags?post=1701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}