{"id":1448,"date":"2023-03-27T04:22:04","date_gmt":"2023-03-27T04:22:04","guid":{"rendered":"https:\/\/kila.vn\/?p=1448"},"modified":"2024-04-16T15:08:27","modified_gmt":"2024-04-16T15:08:27","slug":"twitter-to-start-removing-legacy-blue-checkmarks-april-1","status":"publish","type":"post","link":"https:\/\/kila.vn\/en\/twitter-to-start-removing-legacy-blue-checkmarks-april-1\/","title":{"rendered":"Twitter to start removing legacy blue checkmarks April 1"},"content":{"rendered":"\n<p>Get ready for the next phase of Twitter 2.0\u2019s subscription revenue push, with the platform announcing today that \u2018legacy\u2019 blue checkmarks will begin being revoked as of next week.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: <a href=\"https:\/\/t.co\/gzpCcwOpLp\">https:\/\/t.co\/gzpCcwOpLp<\/a> <br><br>Organizations can sign up for <a href=\"https:\/\/t.co\/RlN5BbuGA3\">https:\/\/t.co\/RlN5BbuGA3<\/a>\u2026<\/p>&mdash; Twitter Verified (@verified) <a href=\"https:\/\/twitter.com\/verified\/status\/1639029459557679104?ref_src=twsrc%5Etfw\">March 23, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>As per the above tweet, Twitter\u2019s hoping to boost Twitter Blue and Verification for Business subscribers by prompting them to start paying for their blue tick instead.<\/p>\n\n\n\n<p>Twitter\u2019s also alerting blue tick account holders with this in-stream notification.<\/p>\n\n\n\n<p>That could see some legacy verified accounts paying up, bringing in a few more Twitter Blue subscribers &#8211; though the amount that are going to revert to Verification for Business, which costs $1,000 per month, will be far less.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"374\" src=\"https:\/\/kila.vn\/wp-content\/uploads\/2023\/03\/G5n.webp\" alt=\"\" class=\"wp-image-1449\" srcset=\"https:\/\/kila.vn\/wp-content\/uploads\/2023\/03\/G5n.webp 400w, https:\/\/kila.vn\/wp-content\/uploads\/2023\/03\/G5n-300x281.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p>But if Twitter wants to reach its target of 50% of its revenue coming from subscriptions, it needs to take action, because right now, according to analysis, Twitter Blue has around 450k subscribers, which equates to only 0.12% of Twitter\u2019s total user base.<\/p>\n\n\n\n<p>In order to generate 50% of Twitter\u2019s total income, Twitter needs around 24 million users to sign up to the program. So while Twitter Blue is set to bring in more money for Elon and Co. (around $11 million per quarter to be exact), it\u2019s nowhere close to being half of the platform\u2019s intake, which, based on its last revenue report, would be around $590 million every three months.<\/p>\n\n\n\n<p>While it also dilutes the value of the thing that it\u2019s aiming to sell. The problem with selling blue checkmarks, both on Twitter and Facebook, is that you\u2019re charging users for the exclusivity, and the perceived reputational value of having a blue tick, but as soon as anyone can buy it, it\u2019s no longer valuable in this respect.<\/p>\n\n\n\n<p>And as more people sign up, it becomes even less valuable over time, and once Twitter removes the legacy blue ticks, that will mean that the only checkmarks left are those that are attached to accounts that are paying for it, which will make it completely worthless in this respect. At that stage, the blue check is only going to show others that you have enough money to afford it, and that you want to support Elon Musk\u2019s mission to change how Twitter works.<\/p>\n\n\n\n<p>Maybe that has some value in itself, and there are some aspects of Twitter Blue that some users will pay for. Though even then, Twitter\u2019s experimenting with a new option that would enable subscribers to not show their blue tick, if they choose \u2013 because even Twitter is moving to acknowledge that it\u2019s not the indicator of reputational or exclusivity that it once was.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get ready for the next phase of Twitter 2.0\u2019s subscription revenue push, with the platform announcing today that \u2018legacy\u2019 blue checkmarks will begin being revoked as of next week. As per the above tweet, Twitter\u2019s hoping to boost Twitter Blue and Verification for Business subscribers by prompting them to start paying for their blue tick [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts\/1448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/comments?post=1448"}],"version-history":[{"count":1,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts\/1448\/revisions"}],"predecessor-version":[{"id":1451,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/posts\/1448\/revisions\/1451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/media\/1449"}],"wp:attachment":[{"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/media?parent=1448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/categories?post=1448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kila.vn\/en\/wp-json\/wp\/v2\/tags?post=1448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}