TikTok announced today that it’s launching a new “TikTok World Hub” for brands that is designed to help them learn how to connect with audiences and get discovered. The hub outlines TikTok’s suite of advertising tools and best practices when it comes to marketing on its platform.
The hub features four main topics: branding, commerce, performance and creative. The different topics include videos with TikTok product leaders and product roadmaps to help educate brands on TikTok advertising. In addition, TikTok has compiled the complete suite of advertising products in the hub to help marketers find the tools they need to reach the full potential of their content and ads, the company says.
Along with the new TikTok World Hub, the company introduced “TikTok Fundamentals,” which is a framework for brands to get the most out of their advertising campaigns on TikTok.
Within this, TikTok has also published two new guides – ‘Creative Codes’, an overview of the key principles that drive standout creative in the app, as well as a 4-page explainer of TikTok creative principles.
The ‘Creative Codes’ guide is the better of the two, highlighting a range of key principles and approaches to help maximize your TikTok content efforts.
The launch of the new hub comes as TikTok has been furthering its push into the field of advertising. Last August, the company launched a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. Last May, the company launched an ad product called “Branded Mission” that allows creators to connect with brands and possibly receive rewards for videos. Also last May, TikTok launched a contextual ad solution called TikTok Pulse to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok.
If you’re marketing on TikTok, it’s worth tuning in, and reading through the various guide notes to ensure that you’re maximizing your potential in the app.
You can check out the TikTok World Hub here.
